5 Ways To Increase The AOV Of Your E-Commerce Store
One of the top priorities of ANY eCommerce store owner is to increase the Average Order Value of a customer.
But first…
What does Average Order Value (AOV) mean?
AOV (Average Order Value) is the amount of money a customer spends on a purchase.
If you can increase the amount customers spend per transaction with your business…
You will get more money coming into your business…money that can be re-invested in paid ads or in the company for new investment.
Why Should Customers Spend More Money With Your Brand?
The answer is easier than you think.
Whenever you are planning or using any tactics to make your customers spend more…
Always put their end result at the back of your mind!
The fact is that customers don't buy products or services; they buy end results.
Someone who buys a camera, for example, doesn't want a camera.
Instead, they seek the ultimate pleasure of taking beautiful pictures that will preserve forever their most pleasant memories.
With that being said…
Here are 5 ways to get your customers a better end result ...and ultimately put more cash into your business.
Let’s dive in…
#1 Cross-Sell Related Products During Checkout
Give your customers the opportunity to add related items during the checkout process.
Now, here’s the thing:
You should ONLY offer products that can add value to the customer’s experience. NEVER cross-sell irrelevant products.
(e.g. If they’re buying a pen, you want to offer a notebook, NOT a computer charger)
You can allow them to add a related item(s) before or immediately after they place the order by simply using a post-purchase email flow.
Makes sense? Awesome!
Now let's move on...
#2 Increase Frequency with highly-targeted emails
The second way to increase your AOV is to increase the number of times your customers come back to buy again and again.
Ask yourself:
How can I make repeat buyers buy from me more often?
Well, the answer is…
Nurture the relationship with them and send highly targeted emails.
Remember:
“A buyer is a buyer is a buyer” – D. Kennedy
Meaning your repeat buyers would be happy to buy from you again…if you send them the right offer at the right time.
#3 Adding Volume or Time Options
Did you notice that when you want to buy a CPG product from Amazon, it offers you the option to automatically buy it again after 2,3, or even 6 months?
That’s a win-win situation.
Your customer doesn’t have to go back to the website and place a new order to rebuy the same product…
And the store owner will already know that the product will be sold to that customer.
Bottom line?
If you sell CPG products, always make this option available for your customers.
#4 Guarantee
If you offer your customers a very strong guarantee, they’ll be like:
"Well if this is a wrong decision I can easily return it and get my money back or I will exchange it for another product."
Let them know that they have nothing to lose by purchasing your products.
Because if it's a wrong decision or the product doesn't work for them. They can return it – no questions asked.
#5 Offer Payment Plans
Many repeat buyers want to buy more products from your website but are not able to pay in full.
That’s why, if you offer a payment plan or a “buy now, pay later” option, it can drastically increase the AOV of your customers.
If you want to increase the AOV with email marketing, send me an email at: ugo@corbulostarmedia.com
Ugo Balestrazzi